Overview
Soltage tasked Antenna with growing awareness of the company’s solar asset development and management offering amongst target audiences through tier-1, industry and local media coverage. As part of our mandate, we were also asked to develop an executive visibility strategy for CEO Jesse Grossman to create a competitive advantage and position Soltage as both innovative and customer focused.
Antenna inserted CEO Jesse Grossman as an expert voice in trending media conversations, earning 470M+ media impressions and securing 65+ unique feature articles about Soltage, covering topics including project finance, market growth, federal and state-level policy, and industry bottlenecks such as interconnection, permitting, and manufacturing tariffs. The team secured 13+ high value speaking opportunities to build Jesse’s thought leadership profile and connected with media and analysts in attendance, including Wall Street Green Summit, Infocast Projects & Money, S&P Power & Renewables, and more.
Soltage then approached Antenna to complete a website refresh and migration project. This included having Antenna take the current website as-is (sitemap, page flow, content outline, and general structure) and provide a custom, fresh new design. Antenna designed and built the new website on WordPress making it easier for the client to edit and maintain their website. In addition, laying the foundation for expanding features, functionality and content while optimizing for security, performance, usability and search engines.
After discussion with the Antenna Group PR team, the client decided that an infographic was necessary to visually communicate the step-by-step process of their Mergers and Acquisitions team. The Antenna Group design team shared and discussed numerous examples of infographics to determine the right style for the project. Each step was custom illustrated by the design team using reference photos and descriptions. The end result was a successful design that is as informative as it is visually appealing.
