Overview
RCS Real Estate Advisors is an experienced advisor to real estate companies. With a decades-long track record of success, RCS is well-known for its ability to help clients navigate complex real estate challenges. Antenna Group partnered with RCS to provide strategic solutions to help ensure the company continues to be positioned for growth during all market cycles.
Antenna’s PR team collaborated with key stakeholders to craft messaging for the RCS team that highlighted RCS’s comprehensive services and solutions. Utilizing this messaging, the Antenna digital team built out a content marketing strategy that led to the design and build of a new site for the RCS team, featuring a more optimal user experience, strategic calls to action and content geared toward RCS’s core target audiences.
In tandem of the website development process, the Antenna creative team designed a new logo and branding for the RCS team, reflecting a modern, professional and sophisticated look and feel. The creative team also built out a variety of new collateral for the RCS team, including a new corporate deck, social graphics, letterhead and business cards, to complement the launch of the new brand and website
