Public Relations
Health
Case Study
The Antenna Group Impact Ecosystem
Healthcare Digital Marketing & Public Relations
Mission-Driven. Results-Focused.
Healthcare organizations face fierce competition in driving traction in an increasingly crowded market. With the proliferation of new technologies and the sheer volume of data, it is difficult to ensure that your solution stands out.
Antenna Group’s team of original thinkers and industry insiders empowers healthcare organizations to differentiate themselves and build relationships with their target audiences, whether you’re targeting hospitals or providers, patients, payers, digital health or pharmaceutical companies, investors and beyond.
Accolades
Featured In
Hospitals & Health Systems
Hospitals and Health Systems are using new technologies and delivery systems to achieve improved patient outcomes. Our integrated public relations and digital marketing campaigns will enable you to attract new patients, increase patient satisfaction, strengthen your CSR & sustainability impact, and improve your bottom line.
Digital Health
Antenna Group sits squarely at the intersection of health and technology. With digital health technologies that adapt to a person’s lifestyle, patients are better able to engage with their doctors and self-manage their care, while providers are able to maximize healthcare resources and increase accessibility. Antenna Group works with organizations to best reach their audiences through the most optimal platform, at the right moment in time.
Medical Devices & Products
Raising awareness of medical devices can be complicated and challenging. By crafting cogent and sticky messaging that drives an aggressive and strategic campaign, Antenna Group partners with medical device makers brand and product awareness among key audiences.
Biotechnology
Advanced technologies require advanced marketing and PR strategies. Antenna Group’s marketing prowess enables our client partners to promote their therapies, drugs and medical devices to key audiences including strategic partners, investors, patient advocacy organizations and other third-party influencers. We help our clients differentiate their technologies and amplify their ideas within a crowded and noisy industry.
Pharmaceuticals
Healthcare is complex, characterized by industry jargon and an audience that is both segmented and discerning. There is no substitute for an agency that can convey complex data in meaningful ways. Whether communicating to physicians, patients or other audiences, Antenna Group relies on its deep industry experience to drive sticky and resonant messaging to each audience segment.
Diagnostics
With a proliferation of diagnostic technologies entering the market, it’s easy for physicians and consumers to get lost in a sea of conflicting data. We utilize clear and direct messages to earn our clients and their products center stage billing, thereby enabling successful business outcomes.
Results
Health Clients & Case Studies
Testimonial
Antenna Group, to use a baseball analogy, hit a home run for us. Maybe even a grand slam.
The Surgery Center Michael Mihlbauer View Full Quote
Antenna Group delivered on our objectives, on time, and on budget. No excuses necessary. Of the numerous vendors we interviewed, Antenna Group is the only one to produce a proposal that accurately reflected what we asked for. Then they genuinely accomplished what they said they would.
We searched for a vendor who could create a website that was easy to navigate, that had visual appeal, and that captured and promoted the essence of our services. At the same time, we also wanted to develop a point of sale digital sign. 24-7 reliability and available technical assistance was a given.
But there was catch. Actually two. We wanted both the website and digital sign to have a consistent look and feel, so that some of the content and some of the visuals could be used in each. Secondly, we wanted the option to manage the content ourselves, on the fly, so that we wouldn’t have to rely on (and wait for) the vendor to make changes. Above all, we wanted to be able to do this without breaking the bank, and without getting a college degree in e-commerce.
Antenna, to use a baseball analogy, hit a home run for us. Maybe even a grand slam.
Both our web presence and point of sale digital sign are top shelf, reliable, and flexible. Good help is hard to find. In today’s IT world, Antenna Group is uniquely good help. We recommend them without hesitation.
The Surgery Center Michael Mihlbauer
Testimonial
My business elected to work with Antenna Group for our website design and management needs. We were thrilled with the website design, and the customer service has been fantastic.
AOMS Dr. Robert Wolf View Full Quote
My business elected to work with Antenna Group for our website design and management needs. We were thrilled with the website design, and the customer service has been fantastic. The response to site alterations and requests are always completed in a timely manner. Website support is easily available. I have received multiple compliments regarding our website appearance and ease of navigation. Overall, I am very pleased with my decision to work with Antenna Group, and I would recommend them without reservation.
AOMS Dr. Robert Wolf
Testimonial
I would highly recommend Antenna Group. Antenna Group consistently does excellent work. They are trustworthy, professional, reliable and hard working.
Connect To Patients Kelly Muldoon View Full Quote
I would highly recommend Antenna Group. Antenna Group consistently does excellent work. They are trustworthy, professional, reliable and hard working.
I am thrilled to know them and work with them. I look forward to a long professional relationship with Antenna Group. They are a superb company and they are leading the way!
Connect To Patients Kelly Muldoon
Mission-Driven, Results-Focused
In the Age of Adoption, every company has a story to tell; let Antenna’s experts define and amplify yours.
People
Your Health Leadership
Sharon Golubchik
Senior Vice President
Sharon has over a decade of experience working with healthcare companies, from conglomerates to startups. Whether it’s launching a new treatment or bringing life to a 100-year-old brand, she builds programs that drive business objectives.
Sharon Golubchik
Senior Vice President Health
Sharon has over a decade of experience working with healthcare companies, from conglomerates to startups. Whether it’s launching a new treatment or bringing life to a hundred-year-old brand, she builds targeted strategic communications programs that drive business objectives.
Managing a wide variety of campaigns, including media relations, thought leadership, social media, digital marketing and beyond, Sharon builds integrated marketing programs that target priority audiences with compelling messaging across all relevant platforms. From FDA approvals to campaign and product launches, her clients span the healthcare sector including oncology + immunotherapy, infectious disease, neurology, dermatology, gastroenterology, ophthalmology, dentistry, pain management and mental health.
Vanessa Donohue
Vice President
With nearly a decade of experience working in agency and corporate PR, Vanessa has managed and executed a wide variety of media-focused campaigns for Fortune 500 companies and startups alike.
Vanessa Donohue
Vice President Health
Vanessa Donohue is a director in Antenna Group’s healthcare practice. With nearly a decade of experience working agency and corporate PR, Vanessa has managed and executed a wide variety of media-focused campaigns for Fortune 500 companies and startups alike. Her previous industry experience runs the gamut, including work in healthcare diagnostics, pharmaceutical, consumer, tech and nonprofit. She considers herself a professional storyteller, learning on real feedback from her established list of media contacts to guide her counsel. These relationships have secured placements in outlets such as CNN, TODAY, ABC, New York Times, USA TODAY and more.
Isaac Steinmetz
Vice President, Media Relations
As Director of Media Relations, Isaac oversees the planning, strategy and execution of media campaigns for teams across all of Antenna’s Ecosystems, ensuring clients’ stories are told successfully and reaching key audiences.
Isaac Steinmetz
Vice President, Media Relations Climate
Isaac has spent the last 8 years in PR and communications, creating media strategy, building journalist relationships and securing top-tier coverage for companies in fields such as cleantech, energy, mobility, B2B tech, healthcare, cybersecurity and blockchain. His work is underlined by a passion for distilling emerging technologies, important industry conversations and new ideas into compelling narratives for mainstream and specialized audiences.
As Director of Media Relations, Isaac oversees the planning, strategy and execution of media campaigns for teams across all of Antenna Group’s Ecosystems, ensuring clients’ stories are told successfully and with the utmost consideration for reaching key audiences with key messages.
Working on behalf of organizations ranging from stealth startups to nonprofit advocacy groups to established, publicly-traded industry players, Isaac has secured features in publications including The Wall Street Journal, Financial Times, Reuters, The Washington Post, CNBC, NPR, Bloomberg, WIRED, TechCrunch, VentureBeat, Fast Company, Greentech Media, Curbed and many more.
Isaac has a BA in International Economic Relations from American University in Washington, DC.
Featured Article
Featured e-Book
Health Inequities and Marginalization: Breaking the Cycle with Innovation
The adoption of equitable practices and solutions is crucial to breaking the cycle of inequity and marginalization in the U.S. healthcare system.
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