Posts Tagged ‘Clean tech PR’

When PV Met EV…and EE and DR…

May 2012

Denver is ground zero for the U.S. renewable energy industry this week, as ASES (http://ases.org/), the American Solar Energy Society, and the World Renewable Energy Forum (WREF) join forces for the first time to collocate in the LEED-certified Colorado Convention Center. The result? A solar conference that is breaking free from traditional PV events by happily sharing the stage with wind, storage, energy efficiency, electric vehicles and other synergistic technologies.

For those of us that have been a part of the cleantech movement over the past decade, solar has long been positioned as the heir-apparent to the energy generation challenge, with a multitude of different flavors (Si, aSi, concentrated, thin film) and applications. And while solar has unquestionably taken root, it, like the other renewable technologies, has remained virtually siloed.

Panelists discuss the market opportunities for EV and PV

Panelists discuss the market opportunities for EV and PV

So, at WREF it was encouraging to hear the solar conversations evolve beyond talk of simple PV installations and instead reveal the new avenues in which solar is fulfilling its potential in the nation’s renewable energy portfolio.

Representatives from REC Solar and Schneider Electric join the panel on the intersection of PV and EV

Yesterday gave way to insightful talks on new directions in which solar is evolving, ranging from PV’s integration with energy efficiency and demand response to solar’s emergence as a new financial asset class. I even had the pleasure of moderating a panel on PV’s growing role in the electric vehicles movement, which showcased three pioneers—ECOtality www.ecotality.com, REC Solar www.recsolar.com and Schneider Electric www.schneider-electric.com —that are driving industry collaboration. Each has achieved impressive milestones towards the creation of a new national infrastructure based on years worth of behavioral data, technical advancements and demand dynamics.

My last image of the panel was the sheer knowledge of the audience. 10 years ago most members would have struggled to decode the acronyms and techo-talk being tossed about, but today’s Q&A underscored just how far we’ve come, both as a nation and as a united industry.

- Caroline Venza

Dinosaurs and Building Retrofits

April 2012

Global warming doomsayers may have taken an ironic satisfaction from the fact that the cocktail reception and exhibition at the recent 4th Annual Mid-Atlantic Cleantech Investment Forum was held in the dinosaur hall at the Academy of Natural Sciences of Drexel University in Philadelphia. In their view, the mass extinction of the dinosaurs offers a preview of their apocalyptic vision for the destiny of humankind if we don’t take strong steps to prevent man-made global warming from overheating the Earth.

Under the shadows of more than a dozen full skeletal mounts of Cretaceous-era titans such as Tyrannosaurus rex and Corythosaurus casuarius, or duckbill dinosaur, the conference participants munched on hors d’oeuvres and traded notes on what they were doing to prevent such a fate.

The reception followed a conference focused on clean tech opportunities and challenges in the mid-Atlantic region that included panels on “fostering clean tech investment” and shale gas development, the latter being only fitting since most of Pennsylvania is covered by the Marcellus Shale Formation, the world’s third largest reserve of natural gas. The panels were followed by a cleantech showcase highlighting companies involved in enterprises as diverse as OmniWind’s wind turbines and Primus Green Energy’s technology to transform biomass and natural gas into a high octane, drop-in gasoline.

But if the conference were to be distilled down to a single idea, it would be energy efficiency, which was the theme of keynote speaker Mark Fulton, the managing director and global head of Climate Change Investment, Research & Strategy for Deutsche Bank Climate Change Advisors. While politicians may still be debating the existence of climate change, investors at financial institutions such as Deutsche Bank are planning how to deal with it. Fulton coordinates a team of analysts who publish white papers on key industry, policy and strategic topics that are used to advise investment managers on climate change-based strategies across their asset management platforms.

Drawing on a  research study conducted by Deutsche Bank Climate Change Advisors and the Rockefeller Foundation (http://www.rockefellerfoundation.org/news/publications/united-states-building-energy-efficiency), Fulton said that proven technologies to retrofit buildings — from upgrading lights to replacing heating and cooling systems and building controls — can both conserve energy and create a large number of jobs. He noted that buildings consume about 40 percent of the world’s energy and are responsible for 40 percent of global carbon emissions. According to the study, an investment of $279 billion in the residential, commercial and institutional energy efficiency market segments could yield more than $1 trillion of energy savings over 10 years, which would be the equivalent of saving approximately 30 percent of the annual electricity spend of the United States. Perhaps more importantly — at least from a climate change perspective — the retrofits represented by such an investment would reduce greenhouse gas emissions in the United States by nearly 10 percent.

But the report also noted that, despite the market potential and rapid payback of energy efficiency upgrades and retrofits, this “low-hanging fruit” in the energy and climate space has consistently proven to be farther out of reach than expected. In his address, Fulton profiled various financing models with the potential to scale investment in these markets and to overcome supply- and demand-side barriers. He concluded that the Energy Services Agreement (ESA) model holds the most promise for the near term, given its potential to scale without the need for policy initiatives or regulatory changes. Under such a model, the lender funds the costs of improvements and assumes responsibility for the payment of the energy bill. The property owner is then charged back based on historic consumption, thus allowing the lender to capture the energy savings. For more on the benefits and drawbacks of the various financing models, please consult the report.

We hope that the climate change prophets of doom, many of whom say we have only a few years left until we lose the levers of control, are wrong. But if we are well on our way to environmental annihilation, as the zealots aver, learning to control the carbon emissions produced by the built environment, while not especially glamorous, would seem like an eminently sensible way in which to forestall catastrophe while we are waiting for those magic bullet technologies that the optimists predict are on the horizon.

- Stefanie Matteson

Jesse Jenkins for President: Make Clean Energy Cheap

March 2012

Here at Antenna Group, our job is to communicate. A lot. Given the piles of email in my inbox, quite possibly too much.

So, last week—as part of a constant effort to freshen our thinking with outside perspectives—Antenna hosted an in-depth, no-holds-barred, two-coast cleantech pizza briefing with energy and climate analyst Jesse Jenkins. Jesse’s a friend, and also a fellow at the Breakthrough Institute as well as an editor at the Energy Collective, where he assembles the best of the web in clean energy and climate. He’s regularly featured as a cleantech commentator in leading media, and appeared on NPR’s Morning Edition just last weekend discussing Japan’s overreaction against nuclear power in the wake of Fukishima.

It was a little like sitting down with a combination of Al Gore, Steven Chu, Wikipedia, Otto van Bismarck and Ryan Seacrest. Jesse’s knowledge of cleantech is encyclopedic and visionary, with a deep understanding of how we got here and where we need to go. Jesse drew historical parallels underscoring the essential role of government in pushing clean energy innovation and market adoption, from military investment in semiconductors in the 1950s moving us toward the iPhone 4S, to government investment in shale gas drilling and jet engines sparking the cheap natural gas and reliable air travel we enjoy today. He also noted that the federal government invests $30B in NIH and $18B in NASA today, compared to just $4B in energy R&D—a sobering figure.

My favorite question—aside from “how many slices of pizza do you want?”—was from Antenna Group’s own Sarah Horn, who asked, “If you were running for president, what would your slogan be?”

Leaping to the task, Jesse unveiled his campaign bumper sticker: “Make Clean Energy Cheap.” It’s a communicator’s favorite sort of saying—short enough to tweet, seemingly simple but richly layered, honest, and—most important—sticky.

The greenest 100,000 people in the world will go for clean energy without much prodding. The rest of us need to see a pretty big payoff to overcome inertia. And no technology—or product—will stand up in the market for long without winning on the merits, which in the case of energy—a commodity—is price.

Jesse’s point: we can’t simply encourage clean energy production. We’ve got to promote clean energy cost-competitiveness. Because from the feistiest Tea Partier to the most granola-snacking Berkeley hippie, we can all agree that saving money on energy never goes out of style.