What Cleantech is Thankful For
It’s that sentimental time of year again – the holidays are the natural time to take stock and be grateful for all of the good in life and appreciate those who bring joy to the world.
Cleantech, an industry that is not only experiencing growth, but also one that creates a win-win situation for seemingly long-time rivals – big business and the environment, has much to express gratitude for.
Cleantech is particularly grateful for:
* The priority environmental well-being has taken: from business decisions to government policy, investment choices to consumer behavior.
* All the ingenious and hard-working scientists, technologists and visionaries who without their superior skills, innovative spirit and undying determination, the technologies that could shape our future might have remained a passing scribble on a scrap of paper.
* Investors and entrepreneurs, perhaps the most important group in shaping the cleantech industry, taking innovative ideas out of the labs and turning them into the promising companies of the future.
* The US government, which rejoined the global renewable energy movement with the extension of the renewable energy ITC (Investment Tax Credit). This gave renewables, and especially the solar industry, a policy framework from which to build business models and plan future projects.
* The rising, fluctuating and generally unstable energy prices that expose how vulnerable the US is as it continues to remain dependent on fossil fuels rather than properly utilizing its abundant domestic renewable energy resources.
* Everyday people implementing energy efficiency in their homes and lifestyles. This has caused a drop in home energy use, in some areas of the US, for the first time in 40 years.
* Influential thought leaders like Al Gore (and yes, even surprising allies like T. Boone Pickens) and cleantech advocates who generate awareness of climate change’s devastating consequences and inspire those who have the power to mitigate those negative impacts.
* And most importantly, Mother Earth for her mysterious beauty, munificent hospitality and endless solutions to all of humankind’s wants and needs.





